There is no doubt that this has been a strange and challenging year so thinking ahead to holidays and gift giving can seem daunting. A small group of Amalie staff got together to consider the best options. As we spoke about various approaches we really felt it was important to get into the … Read more
With COVID changing lifestyles dramatically; millions of Americans are moving. According to a new Pew Research Center survey about a fifth of U.S. adults moved due to COVID-19 or know someone who did. Overall, around one-in-five U.S. adults (22%) say they either changed their residence due to the pandemic or know someone who did. Huge … Read more
As we all get back to school, a slightly more active schedule and shorter days – its time to grab onto those last few days of summer before. Fall officially begins the September the 22nd. In many parts of the country we still have warm temperatures and perfect outdoor weather. With COVID, it’s important to … Read more
So what is ageless beauty? The dictionary states that Ageless Beauty is an adjective. not aging or appearing to age. lasting forever; eternal; undying: the ageless beauty of Greek sculpture. But the definition in 2020 has expanded to mean beauty can be found at all ages. The drive to “look young” is tempered with the … Read more
Less is More The trend towards a more minimal approach to beauty has been steadily increasing for years but since Covid-19 this “more natural” approach has become mainstream and far reaching. Gone are the days of overly contoured and “caked on” layers of makeup that once dominated YouTube and social media. With face masks covering … Read more
With most schools choosing to do online study and those who can continuing to work from home it feels like Fall is going to be much like Spring relative to COVID-19. There are even rumblings across the globe for a possible complete shut down. Much like stocking up on the food and cleaning items you … Read more
Most women these days aspire to look beautiful. They spend small fortunes on expensive beauty products, they visit spa centers, they wax and pluck and dye everything and make sure that their clothes fit them perfectly. However, although looking your best can lift your spirits up every now and then, it won’t always help you … Read more
It’s finally summertime and it seems like we are all getting a double dose of heat and sun. Coming out of isolation and into the outdoors can be tricky for your skin. With record breaking heat and bright sunshine we are also likely dealing with sunburn. It goes without saying, the goal would be not … Read more
I’m sure your asking yourself, why is a beauty blogger writing about the fourth of July? For me, that’s easy – because beauty at Amalie is more than how you look, it’s about character, your soul, how you live your life and how you connect to the world about you. I typically stray away from … Read more
Let’s face it, Mom’s rule! They are and always have been one of the most important people in most people’s lives. They bring us into the world, nurture, teach, support and love us in a way that only Moms can. This Mother’s Day is tough for many of us because we can’t be together But … Read more