Browsing the web, I came across a Google Ad in the #1 slot for a search on “eyelash extensions”. The ad read:
Beware of Eyelash Extensions – Danger – makingbeautyeffortless.com
Shocking New Magnetic Lash Put Eyelash Extensions to Shame. See it Now.
Reusable – Budge-Proof – Affordable Cost – No Adhesives Required – Micromagnetic Technology
Highlights: Budge-Proof, One Set is All You Need for Long-Lasting Results..
I’m sitting here going.. WHAT?!
Something new happened in the lash world and I haven’t heard of it?
Forget whatever I was just searching for; this could be a game-changer! I am ready to see these magnetic lashes in action.
Intro: Magnetic Lashes by One Two Lash
From the ad, I landed on this page; the perfect one-pager to sell a product. I was met first by a video introducing the magnetic lashes.
From Allure to Vogue to Cosmopolitan and the Huffington Post.. basically EVERYBODY had tried these already (where was I?!) and had great things to say.
I hate to say that the skeptic in me wanted to fact-check these statements (I’ve obviously seen one-too-many scam-like beauty products) but One Two Lash wasn’t lying about the accolades. Here’s Allure’s review and the award mention, the Vogue quote was from Teen Vogue’s cover of the Allure story, Huff Post was Huff Post Canada and Cosmo was Cosmo Australia’s regurgitation of Allure’s story again.
Ok, so they only stretched the truth a little. That’s marketing, right? And this is a magnetic eyelash strip, not skincare. It’s not really hurting anyone. I wouldn’t feel comfortable doing it, but I’m a stickler.
Side note: To further clarify about why I was being such a skeptic, many times beauty brands will buy ads on the “sponsored” pages of beauty magazines, then claim they’ve been in that magazine and that the magazine said about them whatever the brand had put in the copy. In reality, it was the brand’s copy that THEY supplied on a SPONSORED page. It wasn’t a real review, statement by the magazine, or organic press. That’s the beauty industry for you.
^ The more you know, eh?
Ok, apart from my rantings about marketing in beauty, these magnetic lashes still look legit as it gets. Let’s dive into the benefits:
- Effortless – Apply in seconds
- Guaranteed Gorgeous – Need I say more?
- Budge-Proof – They won’t move once applied (like the embarassing situation with the reporter)
- Reusable – No glue means no mess and you can keep applying them indefinitely
- Safe – No glue, no chemicals, just magnets. I dig it.
- Affordable – To be determined, but you only need to purchase once
How It Works: Magnetic Lashes by One Two Lash
I’ll admit, I was still in the dark at this point. The bullet points above all sounded great, but I was wondering..
HOW do I actually apply them?!
Do I stick a magnetic sticker on my lash line and then attach the magnetic lash strip?
Maybe you already figured it out, but I hadn’t. Call it what you will. Call it “technically challenged”.
It turns out that the way you apply them is by taking two magnetic lash strips (duh) and put one under your top lash line and one on top of your top lash line, and then let them snap together like.. well.. magnets!
That’s weird, no?
Your natural lashes are holding them into place? Would that hurt? Would they slide out? How would that look? They’re not flexible if they have a magnet in the middle; they’re like half-strips of lashes.
I get that lash glue is annoying, but magnetic lashes would be like weird flat, straight, hard strips of lashes just on the outside corner of your eyes?
So it’s a little outer-corner lash boost. Ok, that’s cool. I’m still down for no lash glue, no lash extensions or fillers, no pain, reusing them, etc.
Let’s see them in action.
Here’s some images from Brinton Parker, a writer at PopSugar, who tried and LOVED these magnetic lashes:
You might be thinking they look pretty normal, right?
Look closer at the final image.
Do you see how from the middle to the outer edge of the left eye, it looks a little wonky? The right eye, too.
On the right eye, it’s very obvious how the magnetic lash strip needs to be straight. It cannot, will not and does not bend with the curvature of the eye.
On the left eye, what I’m seeing is a disruption in the natural lay of the lashes because they are being used to hold these magnetic lashes.
For another point of view (with less-professional lighting), check out the Peaceful Dumpling’s selfies with the magnetic lash strips. She doesn’t seem to think they look natural either (source). She didn’t say they hurt, just that they don’t look natural.
Not as natural-looking as I would personally want, and definitely not as natural-looking as falsies. I’m not as obsessed as the PopSugar writer, but I’ll still admit: Magnetic lashes are still pretty darn cool.
Magnetic Lashes – Bad for Natural Lashes?
The fact that the magnets need to be clamped onto the natural lashes does make me wonder: will the magnetic lashes do damage to my natural lashes?
Similarly to falsies, my guess is that taking them off runs the same risk of losing a lash or two if you’re not careful. I mean, have you TRIED pulling magnets apart before? It’s not exactly easy business to disrupt a magnetic field, and I for one wouldn’t want my lashes to be stuck in the crossfire of that physics. It’d be much easier to pull them off from the lash base to the tip, instead of trying to pull the top apart from the bottom piece. Which makes me think.. some lashes might be lost in the making of this gorgeousness.
It’s most likely that less lash damage occurs with the removal of magnetic lashes than with the harsh removal of falsies (especially if we’re speaking about ripping them off).
No other reviewers to date have commented on this aspect, and the One Two Lash brand seems to stand by their assertion that magnetic lashes do not cause damage to your natural lashes, the same way aestheticians stand by their assertion that lash extensions do not cause damage to your natural lashes (I know otherwise from personal experience). It’s a maybe-maybe thing.
That being said, over time, magnetic lashes cannot possibly be as bad for lashes as regular falsie wear or semi-permanent lash extensions.
Magnetic Lashes – Other Considerations + Takeaways
One Two Lash’s magnetic lashes are cruelty-free, have been found safe to wear over an extensive period, and honestly? Seem pretty mess-free to me. It’s a really, really cool idea and much more lash friendly than other alternatives.
Other reviewers did say that it takes a long time to get used to applying them–similar to the experience you have when trying contact lenses for the first time. After that first 30-60 minute solo training session, you’ll be good to go forever.
Price-wise? They’re $59 – $69 for a set. Can’t complain; that’s not bad since they’re reusable now and forever (as long as you don’t lose them on a night out drinking!).
As long as you think they look good on you, that’s all that matters.
As a lash guru, I’d suggest these magnetic lashes over traditional falsies or lash extensions any day, mainly because I see them as less of a threat to your long-term lash fullness and lash health.
If you’ve already got long, black lashes and just want a little boost, they do seem to fit in a bit better. Otherwise, you’ll need to use mascara, clean between uses, and find a way to make them look natural. Don’t play with your lashes while you have them in (I’m sooo guilty of playing with my lashes!), just leave them alone.
There’s a 60-day money-back guarantee, so you’re not really taking that big of a risk by trying them out. Just make sure to read all the terms first!
Ready to try magnetic lashes for yourself? Go directly to the One Two Lash site here to purchase.
Interested in enhancing your natural lashes instead? That’s fine, too. Check out our picks in the widget below for the best lash-enhancing products:
- WINK, our organic lash and brow enhancing oil (read about it here!)
- Our favorite mascara pick Better Than Sex (review, before/after images here)
- Virgin Coconut oil for strong lashes (read why here)