2017 Beauty, Here We Come! – Amalie Blog
Makeup, Skincare

2017 Beauty, Here We Come!

On this New Year’s Eve, I’m thinking about a lot of things. Mainly, I am thinking about how far 2016 has taken us here at Amalie.

From introducing our newest WINK packaging last January after a fall of rigorous testing here in China and in your homes, to the launch of our long-awaited 2nd product SHINE in June, followed by a summer of weekly blogs about our Farm to Face products (and a summer of farming, for me!), which finally led to the November 1st launch of our homegrown Farm to Face products, only after a record-setting October sales for our Buy One Give One for the Cure Campaign.. it’s been a crazy year!

Definitely the craziest one yet.

..And that’s just what happened here at Amalie.

So on this New Year’s Eve, I want to take a moment to say thank you.

I’d also like to say GOODBYE to 2016.

And in true beauty blogger fashion, I’m going to kiss 2016 goodbye with all the beauty trends that I’d like to see -stay- in 2016, followed by the beauty trends we can prepare to embrace in 2017. Here we go!


Goodbye 2016 Beauty!

Goodbye 100 coats of challenges..

100 coats challenge


Goodbye full face of highlighter..

face full of highlighter


Goodbye contouring via Louboutins, stacks of money, and any other item you can get your hands on..

skelotim contouring with loobootin

No hate to Skelotim, though. He’s amazing.


Goodbye excessively pigmented everything.. 

pigmented lipstick

..except red lipstick. You can stay.

Goodbye wasting every minute of free time obsessing over other peoples’ lip jobs, nips and tucks..

kendall jenner


Goodbye “Instagram Brows”.. (I think it’s goodbye for real this time)

instagram brow


Say Hello to 2017 Beauty!

Say hello to glossy strobing..

glossy strobe


Say hello to a little spontaneity..



Say hello to those messy boy brows I always talk about.. (here’s how to get ’em)

boy brows - gigi hadid

..all hail the sprouts!

Say hello lip glosses that actually let lips look like lips..

glossy lips


Say hello to embracing different types of beauty from around the world..

korean beauty


And say hello to letting your true, naked beauty shine through.. without or without makeup!


2017 looks like a year of realness, rawness, honesty and inclusion.

Are you ready?


  • Wow! That’s preatty good!
    I love glossy strobing so much :)))

  • Hey Megan!
    I’ve stumbled across your blog post only recently and just wanted to say few things concerning this topic. 2016 was a crazy year full of insane challenges on YouTube and various Instagram trends. It’s the 20th of April 2017as I’m writing this comment and I’m glad to say that most of those weird beauty trends disappeared, but many new ones have come.
    People might not use Louboutins or stacks of money to apply make-up or to contour their face, but still there are a few that don’t want to use normal brushes and try to come up with new ideas like Nikkie Tutorials – for example. She uses a paprika or play-dooh to do her foundation.
    As social media star or YouTube celebrity I feel like you always feel the need to come up with odd things, techniques or video ideas that haven’t been seen before. That’s probably the reason behind those ridiculous challenges and crazy make-up looks. For “normal” people it might be a waste of product or time for them it’s their job to try out new things and create new content for their social media platforms.
    At the end of your post you also said something about how 2017 might be the year of realness, rawness, honesty and inclusion. From what I’ve have seen so far, many social media celebrities started to embrace their real beauty and are now trying to make other people love and accept their bodies. I hope that more and more women will start to feel more confident with their looks because I think we are all sick of seeing woman covering their faces underneath layers of make-up in order to please society’s perceptions, right?


Write a comment