On this New Year’s Eve, I’m thinking about a lot of things. Mainly, I am thinking about how far 2016 has taken us here at Amalie.
From introducing our newest WINK packaging last January after a fall of rigorous testing here in China and in your homes, to the launch of our long-awaited 2nd product SHINE in June, followed by a summer of weekly blogs about our Farm to Face products (and a summer of farming, for me!), which finally led to the November 1st launch of our homegrown Farm to Face products, only after a record-setting October sales for our Buy One Give One for the Cure Campaign.. it’s been a crazy year!
Definitely the craziest one yet.
..And that’s just what happened here at Amalie.
So on this New Year’s Eve, I want to take a moment to say thank you.
I’d also like to say GOODBYE to 2016.
And in true beauty blogger fashion, I’m going to kiss 2016 goodbye with all the beauty trends that I’d like to see -stay- in 2016, followed by the beauty trends we can prepare to embrace in 2017. Here we go!
Goodbye 2016 Beauty!
Goodbye 100 coats of challenges..
Goodbye full face of highlighter..
Goodbye contouring via Louboutins, stacks of money, and any other item you can get your hands on..
No hate to Skelotim, though. He’s amazing.
Goodbye excessively pigmented everything..
..except red lipstick. You can stay.
Goodbye wasting every minute of free time obsessing over other peoples’ lip jobs, nips and tucks..
Goodbye “Instagram Brows”.. (I think it’s goodbye for real this time)
Say Hello to 2017 Beauty!
Say hello to glossy strobing..
Say hello to a little spontaneity..
Say hello to those messy boy brows I always talk about.. (here’s how to get ’em)
..all hail the sprouts!
Say hello lip glosses that actually let lips look like lips..
Say hello to embracing different types of beauty from around the world..
And say hello to letting your true, naked beauty shine through.. without or without makeup!
2017 looks like a year of realness, rawness, honesty and inclusion.
Are you ready?